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Not Enough Fresh Sales Leads? Marketing is the New Sales
Your sales are down and leads are rare. The phone's not ringing. Let's blame marketing!
If you join this band wagon to rationalize your poor sales results, you need to step up and take responsibility for your own fate. It's amazing how often sales teams play the victim here. They blame the marketing department, team or an individual, for their lack of sales.
Don't get me wrong, I'm on your side. Often, in a typical, let's say "traditional" organization, there is disconnection between marketing and the sales organization....
Snuff Out the Competition Without Leaving a Mark!
Does the competition drive you crazy? Are they relentless about taking your clients away? Are customer loyalties becoming a thing of the past?
In our ever changing world, it seems securing business these days comes down to, who will provide the most services at the lowest possible price.
To add insult to injury your previously served customers have taken on a new militant attitude about obtaining your services. They now believe they have a license to set the pricing, dangle it over your head and threaten to call someone cheaper if you will not meet their demands....
Commodity Sales Prospecting - How to Stand Out From Your Competitors
I have received a number of requests for advice from salespeople and sales managers that sell "commodity" products and services. When I refer to commodities, I don't just mean pork bellies or frozen concentrated orange juice. A commodity is any product or service where the target prospect is likely to be thinking:
"I get contacted by (X) salespeople a day that sell (whatever they perceive your product or service to be). Why should I spend any of my time with you?"
How can salespeople prospect successfully if their target prospects see them as just one of many possible (and nearly identical) sources for a product or service?...
Effective Sales Territory Management
How you prioritize your sales territory management activities depends upon whether you are managing a territory that has existing customers, or whether you are building your customer base from scratch.
If you manage a territory that has existing customers, your first priority should be to introduce yourself to every single one of your customers. This should be a pleasant, low-key introduction along the lines of, "I just wanted to introduce myself and see if there is anything I can do to help you....
Generous Donor Refused (how qualified business slipped away)
Generous Donor Refused
Picture this. You are a fund development director for a respectable school at a well-known state university. Someone calls and says they wish to donate $25,000 for a special scholarship fund in honor of her deceased brother, an alumnus of the school. What would you say? If you think like we do, you'd say, "So sorry about your brother. Thank you for selecting us. When can we get your check!"
In this case, the fund development director responded, "Sorry, we have a minimum donation of $50,000....
Profitable Relationships: Is It Amateur Hour or King of the Hill?
"We're in the relationship business?...airplanes are what we use to provide a service." remarked Colleen Barrett, President and COO Southwest Airlines remarked,
Are you in the relationship business? Of course you are. Everyone who has to work with, deal with, sell to, convince, etc. is! Unless you're on a deserted island, you must connect with, interact, and influence people every single day. Winning relationships result when people make a positive connection.
However, strong relationships seldom happen overnight....
Management by Osmosis
Sales managers are an interesting breed, effective sales managers are a rare breed. Managing a sales team is entirely different than managing other groups; their role requires them to have not only above average management skills, but also above average ability to manage the overall sales process. However, in many organizations, the weak link in the sales chain is the front line management.
Yet when most organizations look to fill openings in sales management, they generally look within, that is promoting someone that is already selling for the organization in question....
The Top 5 Issues Facing VPs of Sales
Issue one - A poorly defined sales process. 82% of all CEO's said their sales organization had a process that was poorly defined or a process that wasn't being followed. A sales process is like a road map. If you pay attention it helps you determine if you are in heading in the right or wrong direction. A well defined sales process does the same thing. It should be consultative in nature, have defined steps that allow both parties to develop a better understanding of each other and a set of questions that help you qualify or disqualify....
Want to Increase the Amount of Business that Your Firm is Getting?
Business development is important for every business and refers to the action of bringing in customers or clients that are likely to make positive contributions to a company's bottom line. Business Development is all about establishing relevant and subsisting relationships in the market place.
Your existing client or customer base is the number one most important tool to increasing your firm's business. The most important relationships for any business are those that it holds with its customers....
Disclosure Laws Favor International Terrorists
The Federal Trade Commission has rule that are supposedly in place to protect franchise buyers from fraud from franchisors who might attempt to mislead them into purchasing a franchise. Part of the franchise rules are addressing required disclosure paperwork. In this disclosure document, which is required to be given to franchisees 10 days before any purchase is made are the names, addresses, phone numbers of all franchisees in the system. For smaller home based franchises this means home numbers, addresses and personal information....
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