Sales Marketing: 12 Sneaky Tricks To Help You Outsell Your Competition

 
Business can be like war sometimes. You may have to fight hard to survive. The winner takes all. But that doesn't mean you have to destroy your competition in order to survive and win. But you can do one smart thing: outsell them, with a few smart tricks I will reveal below. One of the tricks to outsell your competition is to compareyour product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compareand improve upon to outsell your competition....
 

To Increase Your Sales and Revenue Make Sure To Add Value

 
What are you and your company's services and products worth to customers? What is the value you and your company bring to your customers? When working with customers and organizations, it is important to distinguish the difference between worth and value and to set a baseline value for the contributions you bring to the table. To illustrate, following is a simple example based on a company that provides training to other companies: Terry Trainer will develop and deliver from scratch a one-time 4-hour workshop on teamwork....
 

Small Business Marketing: Overtaking Your Competitors

 
Few businesses keep tabs on competitors, yet such knowledge can give you a distinctive competitive edge. Building a file on them, looking at everything from the customer's viewpoint and asking suppliers and employees what they know about them can be worthwhile. Keeping a jump ahead of the competition means knowing precisely what they are up to. Here are some tips to help you stay one, if not several, leaps ahead. Step 1 Get clear on your marketing mix You will often here someone on the website refer to the marketing mix....
 

Finding A Sales Force That Pays For Itself

 
The elements involved in building a sales force, especially one that pays for itself and also adds value to any business, are many and varied. The whole purpose and direction of a sales manager needs to be directed to creating a sales force that causes the employing company to expand through increasing sales. This is done by the following general steps: Training sales staff to be able to sell the company product in large volume; correcting how sales presentations are made; handling any customer flaps his sales people make;...
 

Determining Sales Fit; the Key Growth Process for Your Business

 
Help your organization grow by assessing the right indicators in individuals slated for revenue-generating positions within your company. "Growth Talent", such as sales, account executive, consultant, sales engineer, or other individuals responsible for top-line revenue growth. The SalesFit processes addresses the individual uniqueness of your organization and the candidate. The power of the methodology is its ability to ensure an objective understanding of where the candidate is a good fit within your company....
 

The Achilles Heel of Management Coaching

 
While heading home at day's end, you begin reflecting on a coaching meeting you had earlier that day with an employee, Chris. You hope that, this time, you finally succeeded in getting her to understand the importance of spending less time in disruptive socializing in the office and more time elevating her performance. If not, you feel that your only remaining alternatives are to give her a poor performance evaluation or demotion or may even fire her. You're reluctant to do either of the first two things because you know these would disrupt the positive work relationship you've had with Chris....
 

How To Build A Worldwide Distributor Network

 
When your product is market ready and has a good bargain, it will be no value to you if you don't know who's going to buy it, or how you are going to tell the world about it. Your product will only sell if it has a good wide distribution network. Let's say that you've written a "Guide to" make $120,000 a year compiling and selling mailing lists. You calculate the production cost of $1.50 per book in lots of $1,000. The advertisement will cost you $1.50 per book. This brings the basic cost of your book to $3per copy with a paintsticking survey you found out you can sell this book at $10per copy....
 

Increase Retail Sales With Meetups

 
I recently attended the monthly Italian language Meetup here in Little Rock. Meetups are informal social gatherings of people with similar interests in a particular topic. Topics for Meetups range from political to cultural to intellectual to fun. Meetups are usually held in books stores, coffee shops and restaurants. As Meetups occur mid-week, on what are usually slow nights for many small businesses, Meetups often bring additional traffic and sales. For instance, this time there were six individuals at our Italian language Meetup....
 

Sales Pipeline Forecasting Is There A Better Way?

 
To put it mildly most companies sales forecasting just isn't delivering, a staggering 90% of the deals do not close as forecasted even when the close probability is 75% or over. Even more astonishing is that 54% of forecasted deals are lost to competitors or to a no decision. This is a trend that both senior management and sales management is aware of. And with the visibility now at executive level, sales is creating a demand for more accountability. Interviews with MD's and sales directors indicate that companies can no longer stand idly by hoping the sales team delivers as indicated....
 

The Hardest Job Of A Trade Show

 
You've heard this before: There were four people named Everybody, Somebody, Anybody and Nobody. There was an important job to be done and Everybody was sure Somebody would do it. Anybody could have done it. Nobody did it. Somebody got angry because it was Everybody's job. Everybody thought that Somebody would do it. But Nobody asked Anybody. It ended up that the job was not done, and Everybody blamed Somebody, when actually, Nobody asked Anybody. Question is - What was the Job? At a trade show, the job that Anybody can do, and Everybody thinks Somebody will do, but winds up being that Nobody does it - well, that's the follow-up part....
 
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