Writing e-Newsletters - Tricks of the Trade

 
Follow 10 simple rules of thumb, and you'll soon be writing great e-newsletters and reaping the rewards. Company e-newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, an e-newsletter can do the job for you. You just have to make sure you write it right. Television, radio, and print advertising are often too expensive for many businesses to justify - especially small businesses....
 

10 Reasons To Sell A Fee Based Subscription Ezine

 
1. You will create residual income. For example, if you charge a monthly subscription fee, you will get recurring income every month. 2. You won't have to spend all your time marketing to gain new subscribers. Just get and keep enough subscribers to reach your monthly income goal. 3. You can figure how many subscribers it'll take to meet your income goal. Note on your ad that you'll only accept a limited number of subscribers. 4. You won't have any shipping or materials costs like offline subscription publications....
 

How to Publicize Your E-Zine

 
Once you've created a webzine, how do you get the word out? This short guide offers some strategies to let the world of readers know about your work. * ANNOUNCE YOUR E-ZINE * Once you have your e-zine or webzine in place, visit yahoo. com, google. com and msn. com and submit your URLs (if you have a lot of pages, it's wise not to submit more than five URLs per day). Don't pay for services that promise to submit your site to hundreds of engines. It won't affect your traffic as much as just hitting the larger ones....
 

What's In Your Resource Box (SIG File)?

 
One of the most important things you can do to improve your visibility and connect with customers or clients is to create a strong personal branding statement in your resource box. I'm not talking about adding your job title. I'm talking about including what it is you really do. * What is the most important benefit you provide to your customers and your company? * What can you do better than anyone else? What problem or issue can you resolve? What is your personal branding statement? That's what I want you to tell me in your resource box or signature file....
 

How To Create Your Very Own Client Newsletter

 
Using newsletters for business development improves your sales and marketing efficiency because they: Improve your prospecting by being more focused and personal than a newspaper ad; Generate referrals Ask your clients if there's anyone they can suggest who would appreciate receiving your newsletter, as it's much easier for someone to suggest an addition to your newsletter mailing list than to flat out give you a name to call; Build walls around present clients A newsletter keeps competitors away by repeatedly reminding your clients of your continued interest in them;...
 

10 Reasons To Sell A Fee Based Subscription Ezine

 
1. You will create residual income. For example, if you charge a monthly subscription fee, you will get recurring income every month. 2. You won't have to spend all your time marketing to gain new subscribers. Just get and keep enough subscribers to reach your monthly income goal. 3. You can figure how many subscribers it'll take to meet your income goal. Note on your ad that you'll only accept a limited number of subscribers. 4. You won't have any shipping or materials costs like offline subscription publications....
 

Newsletters - How To Build Your Subscriber List

 
If a visitor comes to your web site looking for information and doesn't sign up to receive your e-mails, you have missed an opportunity to turn that browser into a customer. This month we will be concentrating on how to build your subscriber list using the tips and techniques below. Increasing your newsletter subscription list with new subscribers will therefore increase your potential new customer database. 1. Streamline subscriber registration. Streamline the sign up process by asking for as little information upfront as possible....
 

Achieving Success with Ezine Advertising

 
Achieving success is clearly up to you, not to anybody else. In fact is a simple equation involving tools, work and goals. Assuming that the goal have been set and you are ready for a hard work, let's talk a little about tools. Not about all tools, but ezine advertising. Ezine advertising is the most affordable way of net advertising. There are about half million of ezines all around and the numberis still increasing. If there are plenty of opportunities, doesn't mean it is an easy thing to do....
 

How to Make Your eZine Work for You Long After Its Published

 
If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today. "But the free mailing service I use already archives them." you say. That's great! That means the search engines will find that many more links to your site online. But it is worth the effort to put them on your website also. You can do it simply and quickly. First, here are three good reasons why you should take the time out of your busy schedule: 1) It shows your subscribers and potential subscribers that your newsletter is a vital part of your service to them....
 

How To Choose the Right Ezines For Your Ads

 
Do you feel bewildered when you begin an EzineAdvertising campaign? I do. Take 'The Free Directory of Ezines', for example. There are over 800 Ezines in the Directory thataccept paid ads. How do you decide which Ezinesto place your ad in? There are several factors that narrow down thechoice for me. First, I look at the subscriber numbers. If anEzine has less than 400 subscribers, I move on. Then I look at the Publication Dates. I prefer toadvertise in Ezines that are published weekly, oreven more frequently;...
 
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